About us
FTA is a non-profit organization that provides financial support, guidance and mentorships to emerging designers from across the MENA, while also functioning as a platform of opportunity through which talented Arab designers can grow and receive international recognition.
FTA Prize is the first of its kind initiative in the Arab world. The first edition was successfully launched in 2018, under the patronage and presence of FTA’s Honorary Chair HH Sheikha Moza bint Nasser and Co-chairs HE Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares at an annual awards ceremony event held Doha, Qatar. Each year, six winning designers are selected across six different design categories with a seventh category launched this year; The Fashion Tech Award 2024. The Prize is currently on its 7th edition and applications are currently open. Learn more about our prize categories or apply now.
FTA Meets: Yousra, the Last of the Pharaohs
Iconic… The word is largely overused, but none describes Yousra so well. Born Seveen Mohamed Hafez Nessim: Today, she’s the only movie icon in the Arab world. “Acting is the most beautiful thing, but life doesn’t stop after cinema. The glamour doesn’t exist anymore unfortunately, today, people care more about money. But there is hope, and there are some very good Arab actresses. And my advice to younger generations is simple: don’t rush anything. Love your job so it can pay you back!” she says. Words of wisdom…
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