Last, but not least, Egyptian-Lebanese photographer Toufic Araman believes photography is on its way to becoming some kind of pure art form, where it will be liberated from commercial use. As in the 1900s, painting lost its commercial application when photography appeared, so photography will lose its commercial application when CGI and the Metaverse become mainstream. Why would you shoot a dress on a model for a look book when you could have it scanned and be worn by different body shapes and Meta models? Photography will lose its commercial value and photographers must adapt.
Araman adds, “NFTs, on the other hand, will help photographers solve a two decade old dilemma of how to protect the copyrights of their images when they appear online and how they are used, and when. It seems it will be possible in the near future to track images online through NFTs, limiting illegal usage and photographers can finally get paid for online use.”