On July 18, the young Swedish environmental activist Greta Thunberg posted on her Facebook account a photo of herself showing a QR code, in black and white cross-stitched on a canvas. In this photo, she is seen smiling, but no comments accompany the post—just a winking emoji.
What does this message mean? The QR code, acronym for “Quick Response,” is easy to scan from a mobile phone application, it provides quick information: restaurant menus and prices, concert reservations, YouTube videos, and other valuable applications. Since the introduction of the health pass, the QR code has essentially become a sign of vaccination.
Why cross-stitch a QR code? The use of this artisanal method, the slowness of which reflects the very laborious process of vaccination campaigns, between the resistance of anti-vax and lack of sufficient means, is an irony that escapes no one.
The mysterious aesthetic of this square, where pixel patterns are aligned that are illegible at first glance but clear once scanned is becoming the moment’s trend. Before more advanced technologies make it obsolete, the FTA Pulse team worked on new designs integrating the QR Code: quirky embroidery on kaftans, jewelry, prints on t-shirts, or tote bags; the effect of this little graphic full of information is surprising! It saves time at airports and the entrance of public places, no need to look for your vaccination card in your wallet. Just invent new gestures: stretch your neck or chest, pull up your bag in front of the scan, and voila!
Pro-vax, anti-vax? Looking for a soul mate? Fan of Beyoncé? Rebel calling for rallying? Attention seeker, impatient to see smartphones stand in your way? Display a QR code that tells whatever you want about yourself and wait for the reactions!