Who do you dream of dressing?
When was the last time you pulled an all-nighter?
Sleep is very important to me and for my creative process, and I am a morning person anyway, so I rarely pull all-nighters.
Name five people, dead or alive, that you’d like to invite to a private dinner party at your house.
Cher, Rumi, my grandfather, Frank Sinatra, John F Kennedy JR.
What does the word “sustainability” mean to you?
Every day we try to incorporate and follow ethical business practices at our studios and workspace, be it to use less plastic, zero waste, or less paper. We only source vegan and environmentally friendly fabric and all the packaging material is non-toxic, biodegradable and recyclable.
What would the title of your Netflix documentary be?
365 days around the Sun.
Describe the MENA region in 3 words.
Diverse, rich with culture and celebrative.
How is “Young, Arab and Proud” translated in your work?
It is translated in the design aesthetic I follow and the Arab poetry and empowering statements that I embroider on the garments.
What is Arab DNA made of?
Our rich and flavourful culture.
What is the most common misconception about being an Arab?
Being privileged and close minded.
If you could travel in time to meet any Arab icon, who would it be, and why?
Sabah, because she truly understood and practiced the joy of living.
What is something that makes you uncomfortable about the MENA fashion industry and that you would like to see changed?
I would say, the lack of brand identity and brand message. I would also really like to see more designers with a distinct point of view and a universal message.
What is one Arab tradition you would want to change, and what is the one you adore?
What I adore is the tight-knit family relationships and what I’d like to change is to encourage more families to support their children in going for a career in art and design
What is the Arab dish you could eat every day?
What is your favorite Arabic song that is often stuck on repeat in your playlist?
Abadi Aljawher’s 2Aloo Tara.
Um Kulthum or Fairuz?
What is this one city in the MENA region you could live in forever, and why?
Marrakech, because there’s so much inspiration around the city.