What is THYM but this  brand that celebrates the woman of today? “The woman of today does it all, and can be anything she wants, even if those things are seemingly opposite. She’s a domestic goddess yet a successful businesswoman, square and rigid yet round and soft, simple yet likes to stand out, strong yet delicate, refined yet edgy,” says Rebecca Zaatar,

And indeed, the young Lebanese fashion designer is a “woman of today”. Fascinated from a very young age by the limitless universe of art and design, she diligently pursued her passion for painting, photography and fashion throughout the years. Before launching her own clothing line, THYM, in April 2016, she worked closely with Elie Saab for 7 years after graduating from ESMOD Beirut.

“The new feminine is plural; and THYM’s designs are essentially a reflection of that. Just like the contemporary woman, her pieces don’t fit in a box, and she wouldn’t have it any other way. I definitely aim to dress women from all walks of life, one piece at a THYM,” she says with that beautiful smile that quickly became her trademark.

PULSE TALKS TO… REBECCA ZAATAR

WHAT IS THE ONE THING YOU WISH PEOPLE WOULD STOP WEARING?

One strap, slip-on sandals, with no support from the back or on the ankle, these heels give me anxiety.

WHAT CREATION OF YOURS ARE YOU MOST PROUD OF?

I have a few dresses in mind, but I will have to say my printed dresses, since we create our own prints on different materials each season! I can also say my #THYMjewels.

WHAT WAS YOUR WORST FASHION FAUX-PAS?

I’m guilty, like my entire generation, of having worn extremely low waist jeans over a decade ago. Why?

IF YOU WERE TO CHOOSE ONE OF YOUR LOOKS, OR THAT OF ANY OTHER DESIGNER, TO WEAR EVERY DAY FOR THE REST OF YOUR LIFE, WHAT WOULD IT BE?

A light knit set I own (straight elastic pants with sleeveless button up shirt). I wish I could wear it every day. Comfort + Style.  For nighttime I’ll choose our black silk set “I Know A Place”.

WHO DO YOU DREAM OF DRESSING?

Zendaya?  She’s been my girl crush of the past two years. I find her so effortlessly elegant.

WHEN WAS THE LAST TIME YOU PULLED AN ALL-NIGHTER?

A long time ago. I take sleeping very seriously. I’m a day person, I like to wake up early and make the most of the day.

NAME FIVE PEOPLE, DEAD OR ALIVE, THAT YOU’D LIKE TO INVITE TO A PRIVATE DINNER PARTY AT YOUR HOUSE.

Hmmm that’s a tough question.  I’m gonna pick from different fields…Freddy Mercury (music), Steve Jobs (tech), Lady Diana (icon), Gisele Bundchen (model and prettiest woman) and Elie Saab (designer).

WHAT DOES THE WORD “SUSTAINABILITY” MEAN TO YOU?

For me it means durability, timelessness and natural choices. To make that switch improves our lifestyles and those of others and, of course, our future.

WHAT WOULD THE TITLE OF YOUR NETFLIX DOCUMENTARY BE?

Once upon a Thym.

DESCRIBE THE MENA REGION IN 3 WORDS.

Thriving. Inspiring. Aspiring

HOW IS “YOUNG, ARAB AND PROUD” TRANSLATED IN YOUR WORK?

To start, everything is made and produced in Lebanon. Second, all our inspiration comes from this culture, and it has so much to offer.

WHAT IS ARAB DNA MADE OF?

Family values, beauty and power.

WHAT IS THE MOST COMMON MISCONCEPTION ABOUT BEING AN ARAB?

Spending carelessly.

IF YOU COULD TRAVEL IN TIME TO MEET ANY ARAB ICON, WHO WOULD IT BE, AND WHY?

Gibran Khalil Gibran. I think he speaks beautifully about life and its values.

WHAT IS SOMETHING THAT MAKES YOU UNCOMFORTABLE IN THE MENA FASHION INDUSTRY AND THAT YOU WOULD LIKE TO SEE CHANGED?

Unfortunately I think MENA fashion buyers and representatives tend to think less of MENA designers as opposed to international designers.

HOW IS THE GENDER-NEUTRAL TREND TRANSLATED IN MENA FASHION?

I am happy to see more Arab designers venturing into styles that are suitable both for men and women, and that they are using more diverse models in their campaigns.

WHAT IS ONE ARAB TRADITION YOU WOULD WANT TO CHANGE, AND WHAT IS THE ONE YOU ADORE?

The tradition I would like to change is the resistance to change. The one I adore is loyalty.

WHAT IS THE ARAB DISH YOU COULD EAT EVERY DAY?

Mloukhiyyeh and kibbeh.

WHAT IS YOUR FAVORITE ARABIC SONG, THAT IS OFTEN STUCK ON REPEAT IN YOUR PLAYLIST?

“Haddal Ahebek”, by Issam Alnajjar. And the classic remains “Kifak Enta”, by Fairuz

UM KULTHUM OR FAIRUZ?

Fairuz.

WHAT IS THE ONE CITY IN THE MENA REGION YOU COULD LIVE IN FOREVER, AND WHY?

Call me biased, but Beirut. It’s home and it will always feel like home, no matter what.