We’re sitting with you in a building that was devastated by the 4th of August Beirut Port blast. You decided to rebuild and move back in following the explosion and despite everything… Why? What does this building mean to you?
For me, this building is my second home, I spend most of my time there, maybe even more than at home, where I sleep. It’s a dream I’ve had since I was a kid, to have an independent fashion house in Beirut where all my team would be located, with a big office where we would all collaborate together to send the message, or the product we are working on, to the whole world.
Did you make any changes, or did you rebuild it exactly as it was?
Honestly, there are places that I loved deeply and I loved the decor, and I insisted on keeping them as they were, and there are other places that I wasn’t very convinced of, that I changed. I wanted to preserve the initial character, with its Parisian spirit by which we are very influenced by here in Beirut and Lebanon, because it also resembles my studio in Paris, while the entrance, the boutique and the bridal store will have a new concept.