Dirk Vaessen. A young Dutch shoemaker, Vaessen started with his country’s famous wooden clog and used it to explore a concept around form and function. Originally, he dreamed of wearing heels, but not finding heels in his size, he decided to make them himself. Starting from there, he cut and carved wood, observed, experimented with mechanical and electronic tools, and ended up touching upon an abstraction.
He invented an alter-ego, born in 2070, whom he calls “Brave Hendrick”. In Dutch, a “Brave Hendrik” is not at all the brave hero one might imagine in English. On the contrary, he is a nice, obedient and exemplary boy who never breaks the rules. This is a funny label for a collection that now has tens of millions of views, it’s anything but following the rules.