How is an app like Zero10 setting new trends in the fashion industry?
As we can see, emerging technologies are in demand now, but the merging of the fashion industry and technologies such as AR, VR, or AI is not a trend, as this word means something fast changing, it’s already a new reality and they will be even more connected in the future.
Already, a lot of big brands such as Gucci, Balenciaga, Prada, Coach, Tommy Hilfiger, and others are integrating the AR experience into shoe/accessory fittings, but the clothing try-on experience, what ZERO10 is doing, is still not that actively used, however, the interest and potential are already huge. For instance, it’s crucial for luxury brands that their clothing look as realistic as possible. That’s why we are working on building the highest quality AR fitting, to make virtual collections look similar (call it, identical) to their physical originals. Also, adopting AR technology offers a lot of opportunities, including an increase in user and customer engagement, driving traffic to their physical stores, boosting online sales, and much more.