All categories of fashion and luxury, from clothing to accessories and jewelry, from cosmetics to body and air fragrances, from tableware to design, are now striving to meet the expectations of the Muslim world with capsules dedicated to Ramadan.
Here comes the sacred month when, through the long fast from sunrise to sunset, we remember to appreciate the taste of food, the value of water, the strength of prayer and meditation, the importance of generosity. We also better appreciate the beauty of beings and things, because abstinence creates empathy, and the eyes look with a new depth. This month is also, paradoxically, a continuous feast. Because breaking the fast can only be understood through conviviality and sharing. Every evening, the first meal after our deprivation is the occasion for a great reunion with family and friends, where one must be elegant to honor one’s hosts or guests.
A generous month, which ends with the sacred gift to the needy, alms for the fast breaking, or zakat al fitr, Ramadan is, like all holidays, a month of consumption.
The Muslim world, in its immensity, represents an exceptional market that deserves to be met. This has been done for a few years through creations specifically for Ramadan in all areas of fashion and luxury, from clothing to accessories and jewelry, from cosmetics to skin and air fragrances, from tableware to design. Comfort and lightness are essential during long days without hydration. Elegance and luxury are reserved for festive evenings.
Pulse has taken a long look at the novelties and surprises created by some of our favorite brands for this Ramadan.