Tag Archives: Ready-to-Wear

As our FTA Prize 2021 event in Doha Qatar approaches, we continue our mission to shed light on our remaining eight finalists, through a visual journey into their worlds, the creative spaces sacred to them, and the muses who inspire them and embody the essence and uniqueness of each of these designers’ brand aesthetics. Here’s a […]

As part of our mission to highlight our 2021 prize finalists, we take you on a visual tour of their respective worlds, their sacred spaces and the muses from which they draw inspiration and embody both the essence and uniqueness of each of these designer’s brand aesthetics. We were pleasantly surprised when Emirati jewelry category […]

Paris Couture Week starts on July 5, and it’s a platform in which Arab designers have become a fashion force. Slated to present at this summer’s edition are Maison Rabih Kayrouz, Zuhair Murad, Elie Saab and Georges Hobeika. There is no question that this is a region that loves its couture and enjoys high-quality crafted […]

Over the next few months, we’ll be delving into the world of our FTA Prize 2021 finalists, attempting to offer insights into their personalities, while exploring the traits that make each of them unique. Here’s a look at the first four finalists, along with details about the FTA campaigns we shot to highlight their fashion […]

Three FTA Prize winners from 2020 just launched their new collections on MatchesFashion. The dynamic e-commerce platform has had an ongoing partnership with FTA, with MatchesFashion offering winners a year-long mentorship to help boost and promote their individual brands. “Our partnership with FTA has opened a new opportunity to shine a light on new and […]

People across the Arab world have long had a great attachment to style, always keeping up with the latest trends, so it became only natural for young people from the MENA region to pursue careers in fashion. Here are four amazing ready-to-wear designers competing for this year’s FTA Prize. Lebanese fashion designer Cynthia Merhej trained […]