It is said that it was the poet William Chaucer who, in the 14th century, gave Cupid’s bow and quiver to Saint Valentine, a saint from the two hundred-somethings. Perhaps there were several Valentines in one, after all, the name Valentine was fashionable at the time. There’s been a patron saint of beekeepers named Valentine and another who watched over epileptics. But Chaucer decided, in his poem “The Parliament of Fowls,” that, “Seynt Valentynes day” is the day “whan every foul cometh ther to chese his make”.
On February 14, therefore, the birds pair up. But if you live in a Mediterranean city, you only have to open the window to hear the cats howling their despair at suddenly feeling alone and their urgency to unite with someone, to satisfy nature, which demands that one reproduce at this precise moment. To view things a little more cynically, after the comparative silence that followed the end of year celebrations, British post offices found, at the beginning of the 19th century, that sending cards on Valentine’s Day was pretty profitable and encouraged the fashion by developing a whole range of postable novelties.
This season, to be on the right side of the force, we could choose among the winning perfumes of the Fifi awards. For her, A Chant For The Nymph created by Alberto Morillas for Gucci, and for him, Dior Homme Eau De Toilette by perfumer François Demachy. And if you prefer niche perfumes, you would go for Tarbouch Afandi by Ideo perfumers, a fragrance that embraces the smells of the Middle East, from honey-tobbaco shishas to cedar wood, violet leaves and orange blossoms.
Fancy a new dress to add some magic to the party? What better inspiration than the Valentino Spring Summer 2022 collection? With such a name and this signature red, it is obvious. In jewelry, another inspiration, full of poetry, would be an item from the Daisy Love collection by Tabbah, a diamond daisy with a daffodil diamond heart and articulated petals. Other than that, a teddy bear is both the cutest and most mundane option.