Before its expected soft opening this fall in Doha, Printemps has partnered with M7 for a collaborative project dedicated to supporting young Qatari fashion designers. As part of this partnership, Printemps Doha offers a space for the winners to sell their products. As both a mentor and a jury member for the contest, designer Roni Helou tells Pulse all about the initiative.
For several years now, Qatar, under the leadership of Sheikha Al-Mayassa bint Hamad bin Khalifa al-Thani, has been working to become a hub of creativity within the Gulf Cooperation Council (GCC) region. In addition to hosting the World Cup at the end of November, Qatar is home to sublime museums, such as the Museum of Islamic Art (MIA), the Mathaf Arab Museum of Modern Art, the Qatar Olympic Museum and the sand rose-shaped Qatar National Museum designed by architect Jean Nouvel. But its focus is also on fashion, with M7 forming Qatar’s epicenter for innovation and entrepreneurship in fashion, design and technology.
Spread across three floors on a built-up area of 40,000 sqm beneath the elliptical landscaped garden of Doha Oasis, Printemps Doha offers a signature store with an extensive range of exquisite fashion, accessories, lifestyle, beauty, technology, home and F&B brands. It’s also home to exceptional services including a customization studio, VIP concierge service, personal shoppers and stylists available online and in-store… This “grand magasin” with its history rooted in Paris, on Boulevard Haussmann since 1865, is now property of a Qatari-owned investment fund.