Total amount you are applying for (USD)
Business development strategy and business model over the next three years
Set up company in EUROZONE (Germany) to launch our global eCommerce and first flagship stores in Europe (Berlin & London) Global collaboration to tap into new markets Expand our Les Benjamins Bags & Accessories department to grow a high sell-through division as there is a huge potential for growth Launch our own Sneaker line Launch and implement CRM and Loyalty programs Restructure merchandising strategy by creating three segmentations/labels to target the right audiences with the right pricing strategy NFT, Crypto, and Metaverse digitization transformation Hire a COO and form C-level teams and structure Increase DTC channels and maintain B2B channels at a maximum of 20% Being at least 80% sustainable in production, retail, office, and all other aspects of our business within next 3 years (2025) Having consistency and presence at Paris Fashion Weeks Global collaboration with a Sneaker brand (Nike, Adidas, New Balance, Solomon) Global collaboration with an Apparel luxury brand
Proposal for the fund (a breakdown of how money will be spent)
30k usd for a istanbul-based talent to work full-time at Les Benjamisn for our sustainability deparment 20k usd for our atelier department (in-house sampling and tailoring projects/customs) 50k usd for a retail store in europe If the funds will be more, we can share a revised breakdown on how the money will be spent.
Please outline the areas of mentoring you require to achieve each activity
We would like to receive mentoring in global retail, ecommerce and merchandising. Sustainability would also be a key element we would need mentoring.