As a “young organization with an approachable, warm and contemporary personality”, Hamad International Airport (HIA) in Doha, Qatar, is reimagining its uniform for its customer-facing staff. To set this into motion, HIA has decided to collaborate with Fashion Trust Arabia, “which supports young, emerging fashion designers from the MENA region, making it the ideal partner for this exciting project”.
“We are delighted to partner with Fashion Trust Arabia on this unique initiative, under the patronage of HH Sheikha Moza bint Nasser. Through this collaboration, we are proud to launch our rebranded uniform and at the same time provide Qatari fashion designers with the opportunity to showcase their talent to millions of visitors,” said Engr. Badr Mohammed Al Meer, Chief Operating Officer at HIA.
“Fashion Trust Arabia is honored to partner with HIA on this incredible opportunity to place the spotlight on Qatari talents through designing the new official airport uniform that will be seen and recognized by millions; this is truly an iconic moment,” adds Tania Fares, Co-Founder and Co-Chair of FTA.
A call for Qatari Designers has launched online, inviting Qatari fashion designers to participate in a competition, by re-envisioning HIA’s new uniform design and submitting their entries. The airport expects the new uniform design to reflect the organization’s truly vibrant spirit and commitment to offering exceptional passenger experiences. The winning designer will receive a cash prize of 10,000 USD and a once in a lifetime opportunity to build a legacy with Qatar’s airport and to showcase their creation to millions of travelers who travel through HIA annually.
Pulse talked to Engr. Al Meer about the collaboration, and about HIA, the sixth busiest airport in the world.
HIA was the first Middle Eastern airport to win Skytrax’s prestigious World’s Best Airport Award for 2021. How do you explain this amazing success story? And what are your plans to beat the record of Singapore’s Changi airport, that held first place for seven consecutive years?
Owing to its safe and seamless connectivity during the pandemic, and the airport’s commitment to operational excellence and passenger well-being, HIA won the title of Skytrax’s World’s Best Airport for 2021. HIA has proved its excellence in catering to diverse passenger needs with skilled expertise and the utmost understanding, to deliver a vibrant, comfortable, and convenient airport journey for all.