A family dynasty in the making? Potentially. This is the story of Pickloz, a brand rooted in upcycling and centered around a love for family. Adel, who immigrated to France at the tender of 12 from Tunisia has always loved fashion — a passion that he later finds himself sharing with his two children, Amel and Adem, 20 years later. The brand is best described as “avant-garde, artisanal and ethical.” Each piece is handmade and is an homage to Tunisian craft.
The brand name, Pickloz, comes from “‘pick-clothes’, so picking up clothes. We started by collecting people’s clothes to upcycle them,” says Amel. “But we’re re-branding to ‘A3’ soon! The new name represents the three of us, as all our names start with the letter A. We believe the new name embodies our identity better.”
Amel’s father, Adel, started making his own clothes at the age of 15. “He wanted to replicate a jacket that he saw worn by a guitarist on TV, but these pieces were really expensive, so he decided to make his own,” she says. Inspired by her father, Amel chose to pursue fashion at college, launching Pickloz in December of 2019 in Dubai, where they resided at the time, with the help of her family.
“Perfect pair” of sneakers
The brand uses sneakers sourced from second hand shops which are transformed into artisanal sculptural handbags that are bound to make anyone stand out. “We give these unsold, or second hand, goods that would otherwise end up in a landfill, a second life. Our artisanal savoir-faire is our identity and each piece is designed and made at our atelier in Paris,” says Amel. The design process begins with a moodboard which attempts to identify a theme for the collection. The trio then venture out to source the “perfect pair” of sneakers to match the theme, which Amel says is the most challenging part. Each bag takes about two pairs of shoes to produce, and since all items are upcycled, no two bags are the same.
The brand does not compromise on quality, “the sneakers we source are studied meticulously. We then cut them and assemble the elements. We make sure to source high end and unique pieces for each collection,” explains Amel. The brand currently produces eight collections a year, and six bags are released through each drop.
Choosing to be a brand rooted in upcycling was a choice as much as it was a need. “The fashion industry is one of the most polluting industries in the world. It was simply impossible for us to own a brand that doesn’t respect the planet we live on, but also the humans that live on it,” says Amel. It is the likes of Amel, who belongs to a new generation of change makers, that the world will truly see a difference, one day.