Zyne means beauty in Arabic and that’s just what Zineb Britel and Laura Pujol are bringing to the world with their unique interpretation of a timeless Moroccan tradition. Zineb is a Moroccan designer based in Casablanca. Her mission is to bring the ancestral footwear know as the “babouche” (mule) and its traditional craftsmanship into the 21st century. Born in the 1990s, her style is anchored in the laid-back, multicultural vibe made popular by her generation.
After studying fashion design at ESMOD in Paris and gaining experience by working at prestigious French fashion houses Christian Dior and Sonia Rykiel, Zineb discovered her passion for shoe design. She furthered her expertise in this discipline at Central Saint Martins in London and Moda Pelle in Italy. It was during those years that she was inspired to explore her own country’s footwear and to develop a fresh new take on the traditional babouche.
Laura is Zineb’s best friend and business partner. She graduated from INSEEC, one of France’s top advertising schools. She then went on to specialize in luxury goods marketing at L’Ecole Internationale de Marketing de Luxe in Paris. Laura has a passion for bringing the painstaking craft of making luxury goods to life and honoring those who dedicate their lives to the trades that make it possible. Laura’s mission is spreading the Zyne passion and message across the world while making new friends for the brand along the way.
Zyne products combine the traditional craftsmanship of Morocco with the quality production of Paris. The footwear collections are 100% handmade by in Morocco by women, in local collaboratives that simultaneously keep the art of babouche-making alive. Already loved by Chiara Ferragni, Leandra Medine and Eva Chen, the shoes regularly sell out on Net-A-Porter.