Moroccan bag designer Zakaria Bendriouich was born and raised in Marrakesh. A former student at Casablanca’s Collège LaSalle, he spent most of his teenage years with the craftsmen of Marrakesh’s Medina, where he acquired his skills and inspiration. In 2012, Zakaria had a major accident that resulted in him losing a kidney, requiring him to drink three liters of water per day, so he had to carry water bottles at all times, and his friends joked about him needing to carry a jerrycan. This led him to create the Bidou Bags, which were conceived in order for Zakaria to hold his water bottles in a stylish manner. The designer produced his handmade leather bag using recycled plastic jerrycans (in a satiric take on his health condition).