Sarah ‘Staud’ Staudinger


Sarah ‘Staud’ Staudinger is the co-founder and creative director of STAUD, a Los Angeles-based women’s ready-to-wear and accessories brand that she launched in 2015. Built on an opportunity in the market to sell timelessly-designed, quality products at an accessible price point, her company has since grown to worldwide wholesale distribution with two domestic flagship stores and multiple brick and mortar stores opening in 2023. Staudinger was raised between Europe and the United States in a global family that promoted the values of exploration and creativity. She was educated in New York City before returning to Los Angeles, where she is based.