Sarah Mower MBE is a journalist and advocate for young designers whose curiosity about the meaning and direction of fashion has always motivated her to seek out new talent. As chief critic for, and then American Vogue’s she has charted the rise of the designers in London Uprising, often finding and making relationships with them as students. Her interest in scouting talent and representing their problems to the British Fashion Council led to an active roaming role as the BFC Ambassador for Emerging Talent in 2009. She took the chair of the New Gen selection committee in the same year, bringing in London’s top expert buyers and fashion editors to collectively help navigate young designers through their first years in business.

Sarah’s career started as fashion editor at The Guardian in 1986, but she attributes her first interests to growing up in Bath, visiting the Museum of Costume, and to the encouragement of her art teacher mother Celia Mower, the inspiration of her stylish grandmother Maisie Defriez and to her aunt Dodo Palengat, who changed her life by giving her a subscription to Vogue as a 13th birthday present. Sarah studied English and History of Art at Leeds University. She was appointed MBE for Services to the Fashion Industry by her Majesty the Queen in 2011.