Sara Sozzani Maino’s fashion history began in 1991 at the newly opened 10 Corso Como in Milan. In 1994, she became an intern at “Vogue Italia.
Today, as deputy director of Vogue Italia and head of Vogue Talents, Sara continues to oversee this important international project created with Franca Sozzani in 2009. Vogue Talents is both an editorial and online project; a worldwide network that scouts and supports the best emerging creative talents.
A platform that creates connections between designers and the fashion industry, for more than a decade Vogue Talents has supported the growth of opportunities and new collaborations between the industry and the new generation of young designers around the globe. In collaboration with Altaroma, she has overseen the contest Who is on Next? This contest aims to support Made in Italy. It has helped to promote designers such as Marco de Vincenzo, Paula Andrew (now creative director of Salvatore Ferragamo) and many more.
A regular attendee as a judge and advisor in several fashion competitions including LVMH’s prize, the International Talent Support (ITS), Woolmark Prize, Fashion Trust Arabia and many more. As the global fashion market expands, travels throughout Asia and America, with visits to Africa and Australia meeting with upcoming designers is a big part of her work. Her time and attention over the past decade has brought forward relationships of great depth as young careers have grown.
Since September 2018 she has been the International Brand Ambassador for Camera Nazionale della moda Italiana while continuing her duties supporting a variety of initiatives dedicated to talents under the Vogue Italia umbrella. In 2019 launched A New Awareness a project that wants to create more awareness and consciousness to the new generation.Since 2019 the Vogue Talents February issue is dedicated to sustainability. Titled, The New Frontiers of Awareness, this issue is a tool for the new generation and consumers to become more conscious and aware.
In February 2020 launched in collaboration with Yoox the VogueYooxChallenge – The future of responsible fashion. In April 2020 launched with Camera Moda Fashion Trust and Camera Nazionale della Moda Italiana a fund to support the new generation of designers made in italy due to the emergency covid19. The fund raising is called Together For Tomorrow. In May 2021 she was awarded The Postive Change Award from Montecarlo Fashion Week.