“I have always loved cinema and during my adolescence I dreamed of becoming a movie director. When I discovered fashion and its narrative power, I decided to become a designer. It was for me a natural evolution of a dream.”
After High school, Pierpaolo Piccioli enrolled in the Istituto Europeo di Design in Rome. Commitment sets in during the first years of work in the atelier. After his initial experiences, he arrives at Fendi in 1990 to work on the brand’s accessory line. During this period, he approaches the heart of the profession: the contact with high Italian craftsmanship and the possibility of experimenting with a new approach.
After Fendi, together with Maria Grazia Chiuri, he arrives at Valentino to develop the emerging accessory line. It is the beginning of a challenge: to lead the great tradition of Valentino Couture from dresses to objects, maintaining intact the tradition and the creativity of its founder. The experiment works on all fronts. In 2008, Pierpaolo Piccioli and Maria Grazia Chiuri are named Valentino’s Creative Directors.
In just a few years, Valentino has become a brand of reference for the fashion system and an international success case. In 2016, with the exit of Maria Grazia Chiuri, Pierpaolo Piccioli is nominated sole Creative Director of the maison. It is the start of a new era, a further evolution for the Italian brand.
“I am interested in the idea of humanism that nourishes creativity. The human connection that forms this maison is for me the best team possible. Here I have discovered that no innovation can exist without a profound knowledge of tradition. At the same time, I know that the sense of limit that springs from this awareness gives you the freedom of thinking of how to trespass it. This, in synthesis, will be the new Valentino direction. A human narration, personal yet unanimous, of a story that is yet to be written.”