Nezha Alaoui is an active entrepreneur and influencer currently based in New York with additional offices in Rabat, Morocco and Paris. She started her entrepreneurial life at the age of 24 and has demonstrated during the last 10 years a significant track-record. She is currently running five businesses including a franchise chain, luxury leather goods collection, consulting services and hospitality services (under the Mayshad trademark). She has also developed a foundation that empowers women and youth leadership.