Laura Brown is the editor-in-chief of InStyle, the world’s most successful fashion media brand. Appointed in August of 2016, she is responsible for content, strategy and new revenue streams. Helming a brand that reaches 30-plus million, Brown oversees the core magazine, digital across all platforms and formats, 13 international editions and annual special issues. In addition, she leads development of brand extensions, including live events.
Since her appointment, Brown has lead a refresh of InStyle’s print and digital franchises to much critical acclaim. She has expanded the breadth and variety of the contributors, giving voice to a new group of fashion, beauty and celebrity influencers and appealing to a wider audience with a stylish and relatable voice. Her social media sensibility has vastly extended the reach and relevance of InStyle beyond the page. Under Brown, InStyle has seen unprecedented growth across digital, with record-breaking unique visitors to InStyle.com (10+ million) and video views on Instagram (50+ million.) Her contributions to the brand have already garnered extensive media coverage – with substantive profiles appearing in the New York Times, the Business of Fashion, New York Magazine, Fast Company and Digiday, among many others.
Previous to InStyle, Brown spent 11 years at Harper’s Bazaar, rising to the role of executive editor following stints as articles director and features/special projects director. She was also articles director of details and senior editor at W. She earned her BA in arts and communication from Charles Sturt University in New South Wales in Australia.