Juanita García

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Through her brand Priah, Colombian fashion designer Juanita García celebrates the work of female artisans who managed to preserve their ancestral art of crochet, a technique that could have disappeared in the face of rapid industrialization. The clothes designed by Juanita are then handmade with ethical practices in the Colombian mountains of Boyacá. Priah’s new Ruana collection reinterprets the traditional South American poncho into a fashion-forward, sustainably made must-have that exudes contemporary flair.