ERDEM is an independent house of bold fashion, based in London. Founded in 2005 by designer Erdem Moralioglu, the brand has forged its own path within the industry. Poetic and rigorous, ageless and timeless, powerful and versatile, Erdem’s world is an intriguing interplay of strength and beauty. In fifteen years, Erdem has established an exuberant language of creativity that transcends fashion to inspire strength and confidence in the women for whom he designs. It is a passionate language that is evocative and eccentric in character, fluently spoken with a beauty that is intense and romantic. Renowned for modern, powerful womenswear, the brand introduced menswear in 2021, inspired by the conversation and exchange between male and female expression. The house of ERDEM is cultured and erudite, underpinned by a belief in the power and skill of craftsmanship. Mind and hand work together to bring imagination to life with precision, artistry and the compelling dexterity of the handmade. Respect for traditional skills is combined with an excitement for innovation, in technique and application. Erdem is at heart a storyteller. Collections are formed around a narrative, championing heroic characters at a particular moment in time. Erdem’s fashion is dramatic, atmospheric and expressive.