Established in London in 2005, Erdem has come to be synonymous with versatile yet powerful femininity. Founder Erdem Moralioglu trained at the prestigious Royal College of Art in London where he remained to launch the label following his graduation.

Known for his use of experimental textiles, vibrant prints, and detailed craftsmanship, Erdem has created a beautiful world of the delicate mixed with the bold.

Erdem has received numerous accolades over the years, including the 2008 British Fashion Council’s Fashion Forward Award, the 2010 inaugural Vogue/British Fashion Council Designer Fashion Fund Award, the 2012 British Fashion Council’s New Establishment Award, the 2013 British Fashion Council’s Red Carpet Award, the 2014 British Fashion Council’s Womenswear Designer of the Year Award, the 2015 British Fashion Council’s Establishment Designer Award and the 2016 Fashion Group International Fashion Star Award.

Erdem is sold in over 170 of the most exclusive retailers, including Bergdorf Goodman, Dover Street Market, Selfridges, Harvey Nichols, Le Bon Marché, Tsum and Saks Fifth Avenue in New York.

After launching an e-commerce store in 2014, the label opened its debut flagship store in London’s Mayfair in August 2015. The brand has designed for numerous successful collaborations: Erdem x H&M in 2017, the Strange Flowers beauty collection created in 2018 with NARS and a commission to design costumes for the Royal Ballet for Christopher Wheeldon’s production Corybantic Games.