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Eric Mathieu Ritter launched Emergency Room in Beirut in 2018 as a clothing brand with a mind of its own. Stemming from the belief that fashion production processes urgently need to change, Emergency Room utilizes a sustainable and ethical alternative to clothing creation. The label uses unique vintage materials and dead-stock fabrics that are locally sourced to create one-of-a-kind pieces, providing an ethically conscious and authentic ready-to-wear-line. All items are produced in different workshops and cooperatives throughout Lebanon, inviting skilled artisans with varied skills to participate in the process, all the while lobbying for grassroots changes in the industry.