Boundless creative freedom
Winner of Qatar Fashion Awards, Maryam Al Darwish, views modest wear as dignified and elegant and not restraining or limiting, ”This also applies to the design process, where modest wear does not limit the creativity that comes with designing caftans and abayas. In fact, I find joy in creating pieces that I personally wear, while also representing my culture.“
Other local fashion brands present their own takes on what modest fashion is. Take for example YNM, a Dubai-based ready to wear label known for its contemporary abayas and founded by Creative director Yasmin Al Mulla. YNM’s pieces are simple and elegantly refined contemporary hand-made garments. Al Mulla believes that fashion is an art form that helps her portray and create specialized pieces according to her vision and direction and through working at her own firm she has boundless creative freedom in the art of fashion design.