Zyne means beauty in Arabic and that’s just what Zineb Britel and Laura Pujol are bringing to the world with her unique interpretation of a timeless Moroccan tradition.
Zineb is a Moroccan born designer based in Casablanca. Her mission is to bring the ancestral footwear know as the «babouche» and its traditional craftsmanship into the 21st Century.
Born in the 90’s, her style is anchored in the laid back multi-cultural vibe made popular by her generation.
After studying Fashion Design at Esmod Paris and gaining experience by working at two of the most prestigious French couture houses, Christian Dior and Sonia Rykiel, Zineb discovered her true passion and talent was in shoe design.
She furthered her expertise in this discipline at Central Saint Martins in London and Moda Pelle in Italy. It was during this time that she was inspired to explore her own country’s footwear and to develop a fresh new take on the mule or «babouche» in Arabic.
Laura is Zineb’s best friend and business partner. She graduated from INSEEC, one of France’s top advertising schools. She then went on to specialize in Luxury Goods Marketing at L’Ecole Internationale de Marketing de Luxe in Paris. This is in New York when she specialized her studies in fashion. Laura has a passion for bringing the painstaking craft of luxury good making to life and honoring those who dedicate their lives to the trades that make it possible. Laura’s mission is spreading the Zyne passion and message across the world while making new friends for the brand along the way.
Inspired by their glistening souks of Casablanca and the unique technique involved in creating the ancestral babouche shoe sold here, best friends Laura and Zineb founded Zyne with the mission of combining the craftsmanship of Morocco with the quality of Paris or London.
Zyne products are 100% hand made by in Morocco by women in local collaboratives that simultaneously keep the art of babouche making alive and financially support them. Already loved by Chiara Ferragni, Leandra Medine and Eva Chen, the shoes landed top tier buys last season and sold out on Net-A-Porter.