Susan Sabet launched PASHION, the quarterly, bi-lingual (Arabic and English), fashion, beauty and luxury magazine in 2003, with pan-Arab distribution in 9 countries.

In May 2016, Susan launched PASHION Vienna, the first and only Arabic fashion and luxury magazine in Austria.

For eight years in a row, PASHION was the only Arab magazine appointed as media partner at the annual NyTimes Luxury Conference. Other annual media partnerships include the bi-annual FFWD Dubai event.

Under the magazine’s umbrella, Susan first created Luxury for a Cause in 2008 and Cairo Fashion Nights in 2011 that annually promotes Egyptian designers locally. She further organised events internationally to promote young Egyptian designers.

In 2008, Susan was appointed a judge for the Swiss Textile Award, and in 2014 she was chosen as one of the top 500 most influential people in the fashion industry by The Business Of Fashion, a position she held for four years in a row.

She was also appointed project organiser and curator for the Egyptian showcase at the IFS at London Fashion Week, in February 2016, 2017 and 2019.

In November 2017, she was one of five founders of the Egyptian Fashion & Design Council (EFDC), which is recognized and under the auspices of the Egyptian Ministry of Trade & Industry, The Egyptian Ministry of Investment, The Egyptian Ministry of Tourism, and the Egyptian Ministry of Planning.

In May 2018, she was appointed on the advisory board of Fashion Forward Dubai (FFWD).

Since 2016 she has been providing consulting services for the fashion and luxury retail industry.

Susan also has a background in children’s ready-to-wear manufacturing and retail, with experience in marketing as account director at the Cairo office at TMI International for many years, and as a freelance fashion editor at an Egyptian lifestyle magazine.

Born and raised in Vienna, Susan holds the Austrian and Egyptian nationalities, and speaks German, English, Arabic and French.