Sabry Marouf is a creative partnership working in luxury artefacts that pay tribute to the designers’ cultural heritage. Ahmed Sabry’s creative and historic narrative joins Daki Marouf’s training as an architect and design-thinker for a partnership of true alchemy. The designers spent two years working with metalworkers, smiths and leather-workshops in Cairo’s historic crafts district of Khan el-Khalili before launching their collections of jewelry and bags. Sabry and Marouf both graduated from London College of Fashion with Masters degrees in Fashion Artefact and Fashion Entrepreneurship & Innovation, respectively.
Creating timeless objet d’art pieces that combine artisanal tradition with the latest technology in manufacturing, Ancient Egypt is transposed as a new design language- an expression that is entirely modern. A question Sabry Marouf ask themselves is, where will our pieces be in 100 years time? The notion of timeless, cherished objects distinguishes their philosophy. Like treasures from a royal tomb, Sabry Marouf pieces have a feeling of being discovered. Beguiling and coded, these modern day artefacts because talismans in their wearer’s story.
The brand continues to show its new collections on the London Fashion Week schedule in the Designer Showrooms and the BFC’s London Showrooms x Tranoi during Paris Fashion Week. The designers have represented Egypt at the International Fashion Showcase 2017 at Somerset House. Sabry Marouf was endorsed by Vogue Talents in 2016 as an emerging designer. Supporters include the British Fashion Council’s Anna Orsini, Italian Vogue’s Sara Maino and actor, model and philanthropist Elisa Sednaoui.