REMO RUFFINI

Remo Ruffini is the Chairman and Chief Executive Officer of Moncler S.p.A. He lives with his family between Milan and Como, his town of origin, where he was born on 27 August 1961. He is of a sporting temperament and divides his time between the sea and sailing in summer, and skiing and the mountains in winter. In 2003 Ruffini took over the helm of Moncler, the legendary Franco-Italian brand which spe-cialised in producing down feather products, undertaking an international re-launch on a grand scale. It proved to be an outstanding reinvention of a brand which, thanks to the far-sighted and creative vision of Ruffini, was floated on the Milan stock exchange just one decade later, in 2013.

Remo Ruffini’s career got underway between Italy and the US, where he joined his father’s company, Gianfranco Ruffini ltd. On returning to Italy in 1984, he founded New England at a very young age. The company specialised in men’s shirts, and soon expanded its products to include a complete range of
sportswear, followed by the women’s collection in 1993.

From 2003 onwards, Remo Ruffini dedicated his energies wholly to Moncler. With his love of challenges and a talent for overall vision, Ruffini left his hallmark on the Monestier-de-Clermont brand with an integrated strategy that combined the entrepreneurial, market related aspects with a multifaceted creative sensitivity which was constantly evolving. Crucial aspects to this end were the strength of the advertising and the product, in the aesthetic lines and innovative technological research.

Ruffini’s insight focused on the concept of the “global puffer jacket” which was versatile and perfect for any occasion. It was a revolutionary approach which marked the international success of Moncler. The puffer jacket went from mountain-wear to a more metropolitan approach, without neglecting its original heritage for which it was so famous. An urban attitude living harmoniously alongside a keenly-felt technical and sporting vocation, which was translated in 2010 into a specific collection named Moncler Grenoble. It was a journey which reworked the brand’s time honoured roots, returning to its solid sporting origins and encouraging the technical and performance related aspects, combining heritage with the new tenets of contemporary aesthetics that looked to the future. A whole range of talented designers applied their creativity to identifying new and different interpretations of the puffer theme.

With Moncler Gamme Rouge, launched in 2006 and today designed by Giambattista Valli, the Haute Couture puffer jacket took shape whilst Thom Browne, who has worked with Moncler Gamme Bleu since 2009, explored the options for tackling the rules of men’s tailoring whilst interweaving them with the brand’s sporting roots.

Remo Ruffini was a precursor who opened up the way to a myriad of vibrant partnerships. An enthralling field full of inspiration and a vast and varied range of expressive forms which have redefined and expanded the very concept of the puffer jacket. Focusing on experimentalism and the languages used by the new generations, from 2004 Remo Ruffini with Moncler worked alongside many international designers, from Balenciaga to Junya Watanabe, Chitose Abe for Sacai, Mary Katrantzou and Alexandre Mattiussi for Ami.

Remo Ruffini’s Moncler universe is not restricted to fashion. Instead, by way of example, it extends to embrace music thanks to the relationship with Pharrell Williams and photography with Fabien Baron and stars such as Annie Leibovitz, author of iconic advertising campaigns. Even Moncler’s shows
have become keenly awaited events which revolve around a semantic, visionary approach which always tells a breathtaking story.

On October 24th, 2017 Remo Ruffini has been awarded by Women’s Wear Daily in New York with the prize of Best Performing Company, Large Cap.

On November 9th, 2017 Remo Ruffini has been named “Entrepreneur of the Year 2017” for Italy at the XXI Edition of the EY award event held in Milan. The prestigious prize identifies and recognizes the achievements of outstanding entrepreneurs capable of creating value through innovation and strategic
vision, while contributing to the economic growth of Italy.

On February 20th, 2018 Moncler presents in Milan the Moncler Genius project, resulting from Remo Ruffini’s vision which initiates a new chapter for the Brand. Different creative approaches, and therefore collections, redefine the Brand’s dialectics in the digital era, able to establish a constant
dialogue with the consumer.

On June 2018, Remo Ruffini has been named “Cavaliere del Lavoro” (“Knight of Labour”) in Italy. The “Cavaliere del Lavoro” title recognizes Italian entrepreneurs who have distinguished themselves in different sectors of the economy and contribute to social development, employment, technology and the growth of Made in Italy and represents one of the highest recognitions bestowed by the President of the
Italian Republic.