Born in Lebanon, Emma Boutros graduated with honors from the Lebanese American University (LAU) with a Bachelor's in graphic design. She possesses a high fashion sense with a refined eye for quality, detail and style. By pairing her innate creativity with her acquired design skills, she took on the role of creative director in 2010 to launch Poise, a contemporary footwear label presenting sophisticated lines for an elegant but unconventional young clientele. Emma wanted to cater to women looking to express their individuality and who care as much about style as they do about comfort and quality.
Most Poise pieces have embroidery, hand-patches and a mix of colors and fabrics. Emma incorporated the keffiyeh print in many of her designs. She mixed the traditional Arab print with high-quality fabric, and embroidery became her signature. It was her way of celebrating her cultural belonging.
In 2012, Emma launched the first-of-its-kind ready-to-wear bridal line, along with the bespoke service of footwear customization. In 2016, she was chosen by Coca-Cola to be the first Arab designer to customize a limited edition of the brand's iconic Coca-Cola Light can, while capturing the beverage's #LOVELIFE philosophy. The collaboration also featured a capsule collection of six exclusive #cokelightxpoise footwear styles. Another major collaboration was with Italian sneaker brand Superga. Emma created a ready-to-wear bridal sneaker line for the brand three years in a row.