Jefferson Hack (b. 1971) is the CEO and Co-Founder of Dazed Media, an independent media company renowned for producing award-winning stories across its industry leading print, digital and video brands. The company’s portfolio includes some of the world’s most influential media brands including AnOther, Another Man, Dazed, Dazed Beauty and NOWNESS. The company’s newest division, Dazed Studio produces innovative brand campaigns and events across the luxury and lifestyle sectors.
In 1991 at the age of 19 Hack founded Dazed with photographer Rankin while a student at the London College of Printing. Early cover stars profiled by Hack included Björk, Thom Yorke and David Bowie. In 2001 Hack launched luxury fashion and lifestyle bi-annual AnOther Magazine which has featured cover stars including Solange, Natalie Portman, Naomi Campbell, Tilda Swinton, Saoirse Ronan, Jodie Foster, Ruth Negga, Marion Cotillard and Scarlett Johannson; In 2005 Hack launched men’s style bible Another Man. Cover stars have included Ben Whishaw, Joaquin Phoenix, Harry Styles, Cillian Murphy, Keith Richards, Ezra Miller, Skepta, Tom Ford, David Beckham and Willem Dafoe.
Hack co-founded NOWNESS in 2010, an independent luxury lifestyle video channel in partnership with LVMH Moët Hennessy Louis Vuitton. In 2017 he formed Modern Dazed, a partnership with Modern Media to buy a majority share in NOWNESS.
Hack launched Dazed Beauty in 2018, a next generation online platform dedicated to redefining the language and communication of beauty. In February 2019, Dazed Beauty launched in print with Issue Zero. Cover stars included Travis Scott, Kate Moss and Kylie Jenner.
In 2019 Dazed Media signed an agreement with YOHO! Group, China’s largest streetwear platform, to launch Dazed China. The magazine was launched at Yohood festival in Shanghai and to coincide Hack became the 2019 Creative Director of the fair.
Previously Hack has worked with musicians including Björk and as creative consultant of U2. In 2015 he worked with Rihanna on a project with Alexander McQueen and AnOther Magazine that resulted in the world’s first digital cover magazine and in 2015 with fashion designer Karl Lagerfeld which resulted in the world's first handcrafted hologram fashion magazine cover.
Hack has edited multiple books including Star Culture (Phaidon Press, 2000); Another Portrait Book (Steidl 2009); Another Fashion Book (Steidl, 2009); Another Art Book (Steidl, 2010); Dazed and Confused: Making It Up As We Go Along (Rizzoli, 2011), Another Man: Men’s Style Stories (Rizzoli, 2014) and We Can’t Do this Alone: Jefferson Hack the System (Rizzoli, 2016).
Hack is on the Board of the Creative Industries Federation and is a seasoned speaker at conferences including Web Summit, D&AD Awards, Business of Fashion Voices, Wired, Google Zeitgeist Minds and Mediacom Beyond Advertising. He is a prominent supporter of humanitarian and environmental charities most notably, an advocate for Crisis Action and Parlay for the Oceans. He is a member of the British Fashion Council’s Press Committee supporting the Fashion Awards, London Fashion Week Men's and London SHOW Rooms in Paris. He is also a judge for the Woolmark Prize.