Since 2008, Founder and Artistic Director Riad has been activating the idea of re-using, and re-interpreting classics using recycled fabrics and vintage pieces.

BASSCOUTUR designs is a collection from a minimalistic or maximalist aesthetic viewpoint. It twists the obvious and revisits the pieces and their material to grant them a new lease of life.

Inspired by the eco-responsible concept of upcyling, BASSCOUTUR questions the notion of clothing’s timelessness whilst respecting the environment and the era.