Over the years, Lebanese-British designer Nour Hage has had a very anchored presence in the fashion scene. While she was still working in fashion, the young designer and artist found herself drawn into the world of digital art. Today, she is recognized for her passion for both textiles and digital artwork, not to mention her portraits. Her designs are strongly inspired by the culture and history of the Middle East.
“My work is very much ingrained into who I am as a person. A part of me goes into every piece I create, whether that is in art, or design. I’m drawn to most things from the Middle East, mainly focusing on identity, oral history, memory and cultural practices,” she says.
Being based in London pushed the artist to delve deeper into her heritage and to explore the importance of being an Arab woman. “Somehow, living in a cosmopolitan city made me want to explore this side of myself, understanding what my roots are, and how that has formed me both as a person and as an artist,” says Hage.
In 2021, she decided to mainly focus on her textile art practice. It was not until then that she discovered the world of NFTs. For Hage, this venture into the world of fine art and NFTs made complete sense as she saw the potential the space could offer her.
“For the first time in a while I was excited and stimulated. At first I was just creating digital art in my spare time, on weekends or after I was done with my work day. But when I dropped my first series and it got acquired by a collector within the first 24 hours, my mindset shifted,” Hage says.