We’re entering summer mode with a big splash! Don’t get caught in the shallows while looking for a sustainable swimwear brand, we’ve fished out a big one for you, straight from our sparkling, blue waters.
By The Beach is a brand that celebrates the wonders of sustainable fashion through hip and trendy swimsuits made from recycled ocean waste, eco-friendly processes and is part of a community of eco souls that cares about the protection of the planet.
Tala Farah, founder and creator of By The Beach, finds an anchored passion for swimwear through her love for the sea. Funnily enough, the word thalassophile, meaning a lover of the sea, is echoed within her own name – Tala. “It all started when I realized that the beach is my happy place,” says Farah, “I quickly got associated with the beach, everyone started calling me By the Beach! From that instant, I decided to create a swimwear line to showcase my love for the sea, the environment and everything in between.” Farah noticed an apparent gap in the swimwear/beachwear industry in the Arab world and saw an opportunity to launch her own brand into what is a growing market.
We Arabs love to bask in the sun while spending our time lounging by the sea shore. The idea behind By The Beach is to promote Middle Eastern beaches while flaunting local swimwear brands. “I believe that swimwear is a piece of clothing that can be used to empower people, especially women. Choosing a swimsuit relates to how this piece of clothing makes women ‘feel’ and how it makes them ‘look’,” says Farah.