“Handicrafts are very common in Syria”
Finalist in the Evening Wear category, Moulham Obid writes from Vienna, where he is based, expressing his gratitude for his nomination for the FTA award which he says has, “Brought hope back to the Middle East and Syria in particular. Growing up in Syria, a country rich in cultural fashion from north to south, I have always admired Rami Al Ali, seeing how he has seen greatness and succeeded in an international career. Rami Al Ali has given hope not only to other Syrian fashion designers who want to go international, but more importantly, to the artisans, who have started to hope for more work in the fashion industry.
“Handicrafts are widespread in Syria and are an important source of income for many families. In every family home, at least one member practices some type of handicraft, whether it is hand-sewing, embroidery, wool knitting or dyeing. Syrian designers absolutely need all of this, first to create a thriving fashion production center in Syria and, second, to be recognized internationally. From here, we realize that the problem of a rather weak fashion industry in Syria is not due to the lack of talented fashion professionals, designers or craftsmen. Rather, it is the lack of investment and resources allocated to this industry, which is exactly what Syria needs.
“Fashion Trust Arabia has brought hope to the Middle East in general, and Syria in particular, as it gives me and all other designers in the Middle East a platform to learn more, grow and thrive internationally. Syria needs more organizations and foundations supporting creators at the national level, which will allow Syrian creators to gain more visibility at home, in the MENA region, and around the world. In addition, we need to raise awareness of fashion in Syria, for example through events or fashion weeks, fashion magazines and other media.”