FTA Prize’s glamorous awards ceremony is just around the corner. In November 2021 in Doha, Qatar, FTA Prize winners will receive a cash prize in different categories to further grow and develop their fashion labels, while also being offered important mentoring support. Winners in four categories will benefit from retail opportunities courtesy of MatchesFahion, while the eveningwear winner will receive retail exposure from iconic department store Harrods.
There are now 24 finalists competing for six awards, 20 of them from the MENA region, in the ready-to-wear, eveningwear, accessories, jewelry and debut talent categories, and four of them from guest country Colombia in the ready-to-wear category. The year 2021 marks the first instance of having a guest country from outside the MENA region participating in FTA Prize. The alliance between Inexmoda, ProColombia and Fashion Trust Arabia is a great opportunity to bridge the fashion and creative world of Latin America with the Arab region, by providing young designers with international exposure to new markets, and the possibility to learn from each other.
All 24 finalists were chosen from over 800 applicants by FTA Prize’s Advisory Board, which includes such international luminaries as supermodel, actress and TV presenter Afif Jnifen, menswear critic at the Financial Times and fashion features director at Another Magazine Alexander Fury, pioneering luxury fashion entrepreneur Carmen Busquets, Chloé’s creative director Gabriela Hearst, US Vogue’s editor-at-large Hamish Bowles and Sara Maino, deputy editor of Vogue Italia and head of Vogue Talents, to name but a few. The six winners will be chosen by FTA Prize’s Judging Panel and revealed during the March ceremony in Doha.
The four finalists in the ready-to-wear category are Cynthia Merhej (Lebanon), Lama Jouni (Lebanon), Maram Aboul Enein (Egypt) and Zaid Affas (Iraq). Read more about each of them here.
In the eveningwear category, the finalists are Eli Mizrahi (Lebanon), Harith Hashim (Iraq/Lebanon), Laith Maalouf (Jordan) and Mohamed Benchellal (Morocco). Read on for more details about them.
The accessories prize will go to one of four MENA region finalists, including Bilal Fellah (Morocco/Algeria), Dania Shinkar (Saudi Arabia), Haya Al Abdulkareem (Kuwait) and Zakaria Bendriouich (Morocco). Discover more about them here.
For the jewelry prize, the four finalists are Alia Bin Omair (UAE), Azza Skhiri Bouchamaoui (Tunisia), Julien Riad Sahyoun (Morocco) and Tania and Dima Nawbar (Lebanon). Read more here.
Debut talent finalists come from various countries across the MENA region and include AbdelGader El Tayeb Al Sadig (Sudan), Malik Thomas Jalil Kydd (Iraq/Jordan), Mina Tahir (Egypt) and Roudha Al Mazroei (Qatar). Learn more about them here.
And from guest country Colombia, the incredible FTA Prize hopefuls include Alejandro González and Andrés Restrepo for the Alado brand, Agustín Nicolás Rivero for A New Cross, Laura Laurens for her eponymous label and Juanita García for her brand Priah. Discover more about them here.