Hubert Fattal was a businessman by the way of a fatality. The multidisciplinary artist, whose talents ultimately converge in the creation of atmospheres – rose to lead Fattal Group following the death of his father in a car accident As the head of a flourishing company specializing in the importation of everyday consumer products, but also cosmetics, perfumes and spirits, Hubert Fattal never gave up his quest for a place where the soul and the body, the senses and the spirit, the past and the present, the East and the West would come together to create something greater than their parts.
Interior designer, painter, photographer, designer of objects, this artist-of-all-trades trained at Parsons and Goldsmiths had ended up finding his happiness in the creation of perfumes. At the start, his concept consisted of combining his two cultures, Eastern and Western, so as to assemble them into a third in his own image which would be his definitive identity, where he could anchor his sense of belonging, his portable sedentary lifestyle, nomadic and rooted at the same time.
He involves in his adventure the photographer Nadim Asfar and chooses as his muse the singer and actress Yasmine Hamdan. Yasmine sings in Arabic with a languor that is both poignant and minimalist. Her music is familiar with a touch of strangeness. Familiar and exotic at the same time.