K-pop -or Korean Pop- is not only an artistic phenomenon, but also a unifying musical trend in which all those born between 1990 and Y2K are involved, including that which we call Gen Z. Gen Z’s main characteristic is to be “digitally native”, which means that they have hardly experienced anything that preceded the digital era and they’re rapidly becoming major players on the Internet. Their choices and preferences are therefore reflected on the web in a phenomenal way and it’s not an exaggeration to say that they dictate trends, successes and failures in all areas of communication and digital consumption.
Music for Netizens
How did a South Korean music genre, and all the culture that goes along with it, cross the language barrier and penetrate the Arabian Gulf to find such a large number of fans? Simply put, in these affluent countries, the population is very young and Gen Z is in the majority. Just like K-pop stars, young people in this part of the world are “Netizens”, citizens of the net.