FTA Pulse is designed to enhance Fashion Trust Arabia by giving our non-profit initiative editorial credibility. The online platform sheds light on Arab fashion designers and creatives by providing commentary three times per week, with a mixture of information, style and wit in the form of lead features and regular items. FTA Pulse covers a range of subjects, from profiles, interviews and Q&As with designers, to makers and brands from the MENA region, whether or not they’re nominated for FTA Prize. FTA Pulse also spotlights the latest trends, focuses on international and Arab fashion news and identifies key styles to educate, inform, entertain and delight.

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