Firas Zedan is a 21 year old, Palestinian designer born and raised in Kuwait. He moved to New York City in 2018 to attend Parsons School of Design. In 2021, Zedan was awarded the CFDA / Coach design scholarship support the final year of his studies and his thesis collection, which helped him to build the foundation for his own independent, eponymous brand, Firas Zedan.
“The brand I am building is under my own name, this is because most of the work is autobiographical in nature, drawing inspiration from the culture I grew up in, my childhood, and personal experiences in navigating through the world,” he explains. His background, research methodology and perspective on fashion sets his work apart. Fashion, to Zedan, is a medium of storytelling, sharing a perspective on the Arab world that is not so constricted by conventional luxury and the beauty that many aspire to achieve within the industry. “I start my concepts with a feeling I want to achieve. I find that there are only a handful of designers, especially in the MENA region, that aspire to that. I am multidisciplinary in nature, working in many mediums to feed into a concept, primarily in painting, film and sculpture,” he adds.
Zedan takes inspiration from beauty growing from pain and destruction, something he labels as “a catharsis of emotion. I think about what emotionally impacts me and try to translate it on the surface of the body,” he explains.
Immersive, unnerving, and dramatic are the three words Zedan uses to describe his brand. “I think that these three words are quintessential to my brand, I want most people who interact with my work to face a layer of discomfort and be drawn into this satisfying horror,” referencing the juxtaposition of beauty and terror found in his work. Zedan seeks to cultivate a community of consumers that are not afraid to confront the emotion that carries within certain narratives, and that includes those who aspire to make a statement irrespective of the social and environmental implications.