Reema Al Banna is the founder and designer of award-winning UAE-based label Reemami. Originally Palestinian, Reema was the first to set up a contemporary fashion label of its kind in 2010. Her label has since been celebrated for its signature architectural and experimental cuts, playful concepts and hand-illustrated graphics and prints, which showcase a passion to dress the cool, quirky and stylish woman.

Reema's interest in print was first cultivated as a graphic designer, when she developed technical expertise with an aim to apply it to fashion. She pursued her training in fashion at ESMOD in Dubai and graduated after two years.

Reemami's collections are inspired by the designer's love of boxing, mountain climbing, music and traveling. Customers include Queen Rania of Jordan, Bella Hadid and Kelly Rowland.

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