FTA Prize is the first initiative of its kind in the Arab world, motivated by the success of the BFC Fashion Trust in the UK, which had tremendous impact in supporting some of the most talented designers. With an initial mission to provide financial support, guidance and mentorship to emerging designers in the MENA region, FTA has become so much more: a platform of opportunity through which every talented Arab designer can grow and receive international recognition.

Fashion Trust Arabia successfully launched the first edition of FTA Prize in 2018 under the patronage and presence of FTA’s honorary chair HH Sheikha Moza bint Nasser, and co-chairs HE Sheikha Al Mayassa bint Hamad Al-Thani and Tania Fares.