It is often said that Egypt is “Om El Donya” or “Mother of the World,” for the country has a long history as a leader in the creative industries including music, film and publishing. Recently, Egypt has seen thrilling developments in the realm of fashion, with emerging native fashion brands attempting to make their mark both regionally and globally.

Meet Neith Studios, an Egyptian brand seeking to create versatile and timeless pieces at the intersection of edge and luxury. Launched by Amina Said, a fashion merchandising graduate from Boston, Massachusetts, in 2021, Neith is tailored to the modern and sophisticated woman, who is not afraid to stand out. “I have always had a vision for unique attire and have regularly modified pieces I have purchased to my preferences. After returning to the Middle East from the US, I noticed a gap in women’s fashion offerings and decided to start my own clothing line to bring my vision to life,” Said tells us. “With a desire to stand out, Neith introduces an elegant mix between decorous and vibrant clothing that helps provide the perfect attire to blend in when you want to go unnoticed and shine when you’d like others to see.”

Handmade in Cairo

Egypt’s influence on the brand is front and center, for “Neith” is the ancient Egyptian goddess of weaving. While Coco Chanel serves as an inspiration for Said, because she “broke the gender barrier for designers and allowed women to be more impactful in society,” the likes of Um Kulthum and Faten Hamama define the brand. “In the Middle East, this would have marked the Golden Era for women in the arts, like Um Kulthum. I would have loved to [have designed] outfits for these Middle Eastern pioneers,” she explains.

With two collections set to be released each year, all her pieces are handmade in Cairo with fabrics sourced from France and Italy. “My collections are inspired by a mixture of life experiences (visiting a museum, watching movies, travel, etc.) and the different fabrics I am able to get my hands on at the time to serve as the medium that brings my vision to life,” Said says.

As a young brand in the region, Neith Studio’s journey has not been without its complications. For Said, the biggest challenges when operating in the MENA region have been the restrictions and difficulties in operating the brand’s e-commerce business, as well as being a woman in a patriarchal society. “As a young woman, negotiating with vendors and suppliers can be a challenge, however, I am slowly learning and building a process for how to approach situations with my team to improve outcomes,” she explains. While some difficulties are inevitable, Said further explains that being able to provide unique clothing solutions for women in the MENA region has been extremely rewarding, and is one of the things that inspires her to keep moving forward.