Azzi&Osta: Flexibility and personalization
Lara Moubarak, managing director at Azzi&Osta, tells us that Arab clients have long loved Beirut and Lebanese taste. They have this notion that the Lebanese mix so many cultures, histories, colors, that they have seen so much, and that their designs reflect this, be it interior design or fashion design.
We should also mention service, “When a client contacts a European brand, there are often very long delays before they deliver a dress. They tell you six months, eight months…They are so strict. And they want to apply couture rules on the client, as if no one can break them,” says Moubarak.
“In Lebanon, the team members work around the clock, the deadlines are much shorter, we are open to last minute changes, we have a flexibility with the fittings, adjusting to emotional changes, the roller coasters ride the bride-to-be goes through, listening to the family and friends… Even the language. The language is very important, you need to understand each-other. Today the European brands hire Arabic speakers to handle couture clients. So it’s the flexibility in the service, the craftsmen and craftswomen, and the fact that the main Lebanese brands design with the bridal in mind. They make sure that the library that is being created for the 20 or 50 looks of the collection can all be turned into a bridal look.
“At Azzi&Osta we even name the dress after the client. It is created and named for her. We like to name dresses. We also create the bride’s bridal book, where she gets the journey, how it all started, which look she wanted and how it was transformed, and she gets pictures of her material, her fabrics, her fittings, a calligraphy description of her look, and her real sketches, all put in a very nice box.”