If you’re looking to embrace the y2k trend in all its glory, then picking up secondhand pieces from the early 2000’s is the best way to do it. Why buy a new copy when you can get your hands on the real deal in an environmentally conscious manner? The global apparel industry produces an estimated 80 billion garments every year and a study carried in 2015 by Barnardo’s, a UK charity, found that a piece of clothing is worn approximately seven times, on average, before being thrown away, ranking the fast fashion industry as the second most polluting industry in the world, after oil. Fashion is both, fun and creative and Algerian model and entrepreneur Ines Aktouf’s new business venture ‘Refind,’ is taking on the challenge of reducing waste in a new, innovate way.

Aktouf always dreamt of launching her own brand. Inspired by her Algerian roots and French upbringing, she launched Refind, a brand with no production and that aspires to revive old fashion archives with a conscious, sustainable vision. Refind was born to serve a contemporary approach to vintage clothing by finding unique garments and giving them a second life through modern storytelling. “With passion and emotion at the core, we strive to offer a selection of pieces inspired by the eclectic 2000’s era by sourcing unique garments and accessories from iconic brands including Versace, Blumarine, D&G, Dior and many more,” she says.

Circular economy

Refind’s first drop launched in July. Every drop will have a personal connection to Aktouf and tell a meaningful story. “The spirit of Refind is also representative of a deep resistance against the over-consumption of clothing and its impact on the environment. Every product has belonged to someone else, and has a story to tell, making it rich in joy and authenticity,” Aktouf explains. By shopping Refind, customers are contributing to a more sustainable fashion industry through the circular economy, which is restorative and regenerative by design. Fast fashion, and the ways in which garments are delivered from thousands of miles away only to be thrown away and never worn again after a couple of uses is hugely wasteful. Through Refind’s product sourcing system, Aktouf aims to create something fresh, modern and meaningful with old garments.

Refind’s vision is fascinating. It is not a secondhand shop, rather it strives to function in a similar manner to an independent designer. Each drop will be released online through different collections that resonate with the brand’s DNA. Their first drop explores the eclectic, free spirit of the 2000’s through vibrant colors, prints and silky fabrics and “reinterprets the old cool into romantic glamour”, Aktouf says. According to her, the Refind woman is bold, daring, feminine, confident and cool. The brand was made for “mischievous women with a bit of a badass attitude, the collection sticks to what perfectly defines the Refind Girl: A cool independent Femme Fatale who knows how to dress to impress,” she says.

Embracing secondhand shopping is an exciting shift in our industry, one that should be encouraged and celebrated. Buying secondhand is often a great way to express personal style and support a more sustainable lifestyle overall – something that has become increasingly apparent since the pandemic. So, if you’re looking to pick up a new designer piece or bask in all the 2000’s feels this year, you know where to go, Refind’s first drop will have you looking and feeling your very best.