Saif Hidayah – Fashion Trust Arabia

About
- About Fashion Trust Arabia
  
  Fashion Trust Arabia is a non-profit initiative launched in 2018 under the patronage of HH Sheikha Moza Bint Nasser as honorary chair, with co-chairs HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares.
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- Founders
  
  Honorary Chair
  
  Her Highness Sheikha Moza bint Nasser
  
  Co-Chairs
  
  Her Excellency Sheikha Al Mayassa Bint Hamad bin Khalifa Al Thani
  Tania Fares
- Strategic Development Committee
  
  Fashion Trust Arabia formed a new Strategic Development Committee featuring a seven-strong list of exciting and established voices in the fashion industry…
  Read more
- Work With Us
  
  We are looking for Digital Sales Executive to proactively, creatively and innovatively sell the full range of FTA’s digital offerings.
  
  Current Vacancies
Prize
- Discover
  Winners
  Finalists
  Judges
  Advisory Boards
  Partners
  Sponsors
- Browse by Edition
  Edition 2022
  Edition 2021
  Edition 2020
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- 2022 Edition Sponsors
  Qatar Airways
  Qatar Duty Free
  Galeries Lafayette
  Chopard – Al Fardan Group
- Partner with Us
  
  Want to be part of our 2023 edition?
  Check you fit our requirements and apply online today.
  Know more
Features
Collaborations
Apply Now

About
- About Fashion Trust Arabia
  
  Fashion Trust Arabia is a non-profit initiative launched in 2018 under the patronage of HH Sheikha Moza Bint Nasser as honorary chair, with co-chairs HE Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares.
  Read more
- Founders
  
  Honorary Chair
  
  Her Highness Sheikha Moza bint Nasser
  
  Co-Chairs
  
  Her Excellency Sheikha Al Mayassa Bint Hamad bin Khalifa Al Thani
  Tania Fares
- Strategic Development Committee
  
  Fashion Trust Arabia formed a new Strategic Development Committee featuring a seven-strong list of exciting and established voices in the fashion industry…
  Read more
- Work With Us
  
  We are looking for Digital Sales Executive to proactively, creatively and innovatively sell the full range of FTA’s digital offerings.
  
  Current Vacancies
Prize
- Discover
  Winners
  Finalists
  Judges
  Advisory Boards
  Partners
  Sponsors
- Browse by Edition
  Edition 2022
  Edition 2021
  Edition 2020
  Edition 2019
- 2022 Edition Sponsors
  Qatar Airways
  Qatar Duty Free
  Galeries Lafayette
  Chopard – Al Fardan Group
- Partner with Us
  
  Want to be part of our 2023 edition?
  Check you fit our requirements and apply online today.
  Know more
Features
Collaborations
Apply Now

About Saif Hidayah

Saif Hidayah is a law graduate currently based in Amman, Jordan. He is the founder of Ilna Collective, a digital journal and fashion consultancy firm. Ilna Collective launched in 2020, when Saif was able to incorporate his specialization in human rights law to give MENA creatives a platform to freely express their art, represent their work and consult on matters pertaining to the business of fashion.

FTA Meets: Andria Tayeh

By Saif Hidayah|2023-01-25T01:13:16+02:00January 24, 2023|Categories: Features|

Eilaf Osman On Preserving Sudanese Craftsmanship

By Saif Hidayah|2022-11-24T11:13:07+02:00November 24, 2022|Categories: Accessories, FTA Prize|Tags: Accessories, Eilaf Osman, Fashion Trust Arabia, FTA, FTA Prize, Hand bags, Sudan|

Zuhair Murad and Fashion Trust Arabia Collaborate On Sustainable Tote Bags

By Saif Hidayah|2022-11-21T16:51:15+02:00November 21, 2022|Categories: Collaborations, Fashion|Tags: Bags of Ethics, Ethical, Fashion Trust Arabia, FTA, sustainability, Sustainable, Zuhair Murad|

Lurline: The Self Proclaimed Goth Sisters of Saudi Arabia

By Saif Hidayah|2022-11-24T11:24:13+02:00November 17, 2022|Categories: Fashion, FTA Prize|Tags: Fashion Trust Arabia, FTA, FTA Prize, Lurline, Ready-to-Wear, RTW, Saudi Arabia|

The Six FTA Prize 2022 Winners Take It All

By Saif Hidayah|2022-11-18T15:13:00+02:00October 30, 2022|Categories: FTA Prize|Tags: Burç Akyol, Egypt, Eilaf Osman, Fatma Mostafa, FTA 2022 Winners, FTA Prize 2022, Interviews, Kazna Asker, Lurline, Maison ARTC, MENA Region, Morocco, Saudi Arabia, Sudan, Türkiye, Yemen, Young Arab Designers|

This is Where Most Brands Get it Wrong with Gen Z

By Saif Hidayah|2022-10-25T12:50:23+03:00October 25, 2022|Categories: Fashion|Tags: Analysis, Fashion, Gen-Z, MENA Region, Trends, Young Arab Designers|

Gen Z: The Hatred of Perfection

By Saif Hidayah|2022-10-18T11:58:00+03:00October 18, 2022|Categories: Culture|Tags: Analysis, Fashion, Gen-Z, Influencers, Lifestyle, Luxury, Social Medias, sustainability, Trends|

“Nothing is trending right now because everything is trending!”

By Saif Hidayah|2022-10-11T15:15:08+03:00October 11, 2022|Categories: Fashion|Tags: Fashion, Gen-Z, Social Medias, Style, Trends|

Has Loewe Turned us all into Creatures of Nature?

By Saif Hidayah|2022-10-06T14:32:35+03:00October 6, 2022|Categories: News|Tags: Fashion Show, Jonathan Anderson, Loewe, Paris Fashion Week|

If you’re a Hobeika Woman, the World is About to Understand what that Means

By Saif Hidayah|2022-10-03T15:45:47+03:00October 3, 2022|Categories: Fashion|Tags: Georges Hobeika, Lebanon, Paris Fashion Week|

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Honorary Chair

Co-Chairs

Honorary Chair

Co-Chairs

About Saif Hidayah