From a Palestinian victory, to an exclusive FTA editorial shot in Tunis to an issue dedicated exclusively to the MENA region, we’re back with Pulse’s third installment of ‘Round Up’ making sure you don’t miss a single thing! Let’s get started!

ILYES OUALI RELEASES FW21 COLLECTION

Algerian designer and FTA 2020 Evening Wear finalist Ilyes Ouali released his spring/summer collection featuring bold and pastel colors, dynamic textures and intricate embroidery. The designer tapped into his Algerian heritage once again, merging the brand’s edgy style with traditional elements. The strikingly visual collection combines style with practicality and contemporary design, conveying the artisanal craftsmanship of the brand, with the embroidery an integral factor, with each piece taking over 180 hours to sew. This season, the brand aimed to reduce its environmental footprint by sustainably sourcing raw materials, utilizing left over fabric scraps from previous seasons as well as using dead stock materials, which were sourced from across the U.K.

THE SAUDI FASHION COMMISSION LAUNCHES 100 SAUDI BRANDS

The Saudi Fashion Commission unveiled their ‘100 Saudi Brands’ exhibition held in Riyadh in partnership with the Ministry of Culture. The inaugural mentorship program is set to prepare 100 Saudi designers, brands and fashion companies through a rigorous year-long, subject-matter-expert-curated intervention, led by the international fashion industry’s most experienced experts, such as LVMH, Kering, Valentino Groups, Chanel Limited, amongst others. The week-long exhibition held at the King Abdullah Financial District was carefully curated and showcased the works of the shortlisted designers, including 2D2CM (pictured above), Lurline, Abadia and more. The exhibition was split into eight categories: Modesty, conceptual, ready-to-wear, premiere, demi-couture, bridal, bags and jewelry and tasked the participating designers with creating a piece or look that reflects elements of Saudi heritage.

F*CKING YOUNG’S LATEST ISSUE IS AN HOMAGE TO THE MENA REGION 

F*CKING YOUNG’s FW21 issue is a tribute to the MENA region and the cover was shot by acclaimed Moroccan photographer Mous Lamrabat. The publication presented models, photographers and creatives from the MENA region and the diaspora, interviewing the likes of CASABLANCA, 5ivepillars, tRASHY Clothing, Situationist, and rapper Oueza, among others. While they attempt to avoid showing any political affiliation, it was inevitable, as they highlighted issues concerning human rights in the region. The FW21 issue is on newsstands and available to purchase in print and digitally here: https://fuckingyoung.es/store/fucking-young-18-mena-cover-mous-lamrabat/

FTA’S TUNISIAN FASHION STORIES 

Fashion Trust Arabia travelled to the vibrant North African country of Tunisia this past month to discover the emerging fashion talent who form the backbone of its creative fashion industry. The editorial was shot in Tozeur, a city in the southwest of Tunisia. With the dunes of the Sahara just a few kilometers away, the narrow streets of the city hold so much history — the perfect backdrop for the FTA shoot now engraved in the city’s memory. Tunisian models Syrine Barhoumi and Abir Barkaoui were shot by Italian photographer Valentina Valdinoci dressed in Trending Topic, Braim Klei, Lore and Heart and Born In Exile

PALESTINIAN TATREEZ HAS BEEN INSCRIBED ON THE INTANGIBLE HERITAGE LIST

The United Nations’ cultural agency (UNESCO) added the art of Palestinian embroidery to its Representative List of the Intangible Cultural Heritage of Humanity. The announcement came during the 16th session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage of Humanity, which is an annual gathering of governments, NGOs and cultural institutions. The art of Palestinian embroidery, a form of cross-stitch, dates back more than 3,000 years and is a social and intergenerational practice, typically common practiced by Palestinian women, The different stitches and colors are unique to each city and rural village in Palestine, and in recent history has become a symbol of resistance against the occupation. 

Picture credit: Sliman Mansour